Using Social Media to Sell Your Home - 6 Tips
Let's face it: social media has become a huge part of our everyday lives. Most people check their Facebook or Twitter feeds several times per day, constantly absorbing more information about the world and their community. The good news for you is that you can use this increased reliance on social media to sell your home at the Lake of the Ozarks! As your trusted Lake Realtors, the team at Gattermeir Davidson is here to provide you with social media strategies for selling your home.
Tip #1: Use Your Personal Accounts
The first (and probably biggest) resource you should turn to is your own personal social media network. Post on your personal Facebook, Twitter, Instagram, and other social media accounts that you are selling your home, and encourage your friends and followers to pass the word along. Before you know it, your mom's uncle's friend's brother might show up asking for a tour of your home!
A word of advice: while it's important to take advantage of your personal networks, be careful not to over-post about your home. Posting too frequently may cause your friends to get annoyed with all of your updates about your home, and they may be less inclined to help you.
Tip #2: Upload Video Tours
Video has become the content format of choice. The videos do not need to be professionally done - filming a simple walk-through of your home on your smart phone can be just as effective. Videos are interactive, attention-grabbing, and great tools to help generate interest in your home.
Tip #3: Upload Photos
Create a Facebook album filled with photographs of your home. No one will buy a home based solely on a verbal description - prospective home buyers want to see detailed photographs of the home. Upload photos of your kitchen, living room(s), bathrooms, bedrooms, the view, and any other unique features and prominent selling points of your home.
You can encourage your Facebook friends to share your album so it will reach more people. If you're going to do that, though, make sure the album's privacy settings are set so that everyone can view the album.
Tip #4: Post About Your Neighborhood
When people buy homes at the Lake of the Ozarks, they're not just buying that particular piece of property. They're also buying a piece of the neighborhood and surrounding community. Generate more interest in your home by posting information about your neighborhood and any local events you have enjoyed attending. This added information will likely make your home much more appealing to prospective buyers.
Tip #5: Create Facebook Events For Your Open House
Have you and your Realtor set a date for an open house? Create a Facebook event for it, and invite everyone on your friends list. In the event description, describe the highlights of your home and ask your attendees to invite anyone else they know who might be interested in buying a house.
Tip #6: Ask Gattermeir Davidson For Help!
These tactics you can use on your own are great, but they don't have to stop there. Teaming up with a professional real estate agency at the Lake of the Ozarks can help you get the word out about your home even faster. Gattermeir Davidson Real Estate has an extensive social media network that can help expand your reach. If you're thinking about selling your home at the Lake, we would love to talk with you!
Stay connected with Gattermeir Davidson Real Estate, LLC!
Gattermeir Davidson Real Estate, LLC
Tip #1: Use Your Personal Accounts
The first (and probably biggest) resource you should turn to is your own personal social media network. Post on your personal Facebook, Twitter, Instagram, and other social media accounts that you are selling your home, and encourage your friends and followers to pass the word along. Before you know it, your mom's uncle's friend's brother might show up asking for a tour of your home!
A word of advice: while it's important to take advantage of your personal networks, be careful not to over-post about your home. Posting too frequently may cause your friends to get annoyed with all of your updates about your home, and they may be less inclined to help you.
Tip #2: Upload Video Tours
Video has become the content format of choice. The videos do not need to be professionally done - filming a simple walk-through of your home on your smart phone can be just as effective. Videos are interactive, attention-grabbing, and great tools to help generate interest in your home.
Tip #3: Upload Photos
Create a Facebook album filled with photographs of your home. No one will buy a home based solely on a verbal description - prospective home buyers want to see detailed photographs of the home. Upload photos of your kitchen, living room(s), bathrooms, bedrooms, the view, and any other unique features and prominent selling points of your home.
You can encourage your Facebook friends to share your album so it will reach more people. If you're going to do that, though, make sure the album's privacy settings are set so that everyone can view the album.
Tip #4: Post About Your Neighborhood
When people buy homes at the Lake of the Ozarks, they're not just buying that particular piece of property. They're also buying a piece of the neighborhood and surrounding community. Generate more interest in your home by posting information about your neighborhood and any local events you have enjoyed attending. This added information will likely make your home much more appealing to prospective buyers.
Tip #5: Create Facebook Events For Your Open House
Have you and your Realtor set a date for an open house? Create a Facebook event for it, and invite everyone on your friends list. In the event description, describe the highlights of your home and ask your attendees to invite anyone else they know who might be interested in buying a house.
Tip #6: Ask Gattermeir Davidson For Help!
These tactics you can use on your own are great, but they don't have to stop there. Teaming up with a professional real estate agency at the Lake of the Ozarks can help you get the word out about your home even faster. Gattermeir Davidson Real Estate has an extensive social media network that can help expand your reach. If you're thinking about selling your home at the Lake, we would love to talk with you!
Stay connected with Gattermeir Davidson Real Estate, LLC!
2011 REALTOR Salesperson of the Year
Missouri Association of Realtors
752 Bagnell Dam Blvd., Suite A
Lake Ozark, MO 65049
Office | 573.365.1555
Fax | 573.365.1766
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